Dan Katz of PSK Supermarkets, a Mount Vernon, N. Y. based chain of Foodtown grocery stores, knew he had a problem: His customers were making fewer trips to his stores and spending less money each time. Facing intense competition for customers from both traditional competitors and newcomers like FreshDirect and Whole Foods, he needed to increase customer loyalty fast. But how?
Dan started with his in-house point-of sale system. The system stores records of all purchases and ties the data back to the individual customer and the SKUs (shopkeeping units, or products) they buy. Using the shopping cards he issues to his customers, Dan created a targeted loyalty program focused on his best customers.
Heres how it works: customers are divided into 12 loyalty levels, with 1 being the most loyal and 12 the least loyal (measured in terms of dollars spent per month). The best customers are rewarded for their purchases with S&H Greenpoints which can be redeemed for merchandise. In the first six months of the program, Dan boosted the average purchase per visit more than 20%; a year later, Dan constantly monitors customers across the 12 loyalty levels. He offers incentives to retain his best customers and watches for downward migration if customers suddenly start shopping less so he can send out targeted promotions to bring them back into his stores.
PSKs strategy is a dramatic example of how business is changing the way it interacts with and markets to customers and prospects. A few important trends make it easier than ever for any company, large or small, to catch this wave and reap tremendous rewards. Data storage costs are lower than ever, and Internet usage is widespread. Most importantly, there are now powerful software programs that can capture, track, manage and analyze customer data. Microsoft Office includes Excel, a spreadsheet program many small companies use to store data on their customers. Users who upgrade to Microsoft Office Professional for a few hundred dollars more can take advantage of the power of Access, an expandable relational database that can store data on many thousands of customers. There is also software for rent available on the Web from SalesForce that can keep track of sales interactions with customers for less than $100 per month per user. In short, a variety of powerful, easy to use, customizable tools are available that can help companies store and capitalize on their customer data.
Any company now has the ability to track the behaviour of every customer and store enormous amounts of data on purchase history, transactions, demographics and interactions. The key to building revenue and profits, though, is to use that data to provide a more personalized, interactive and service-oriented customer experience. How can you get started right now to take advantage of these trends and keep up with your competitors?
Heres one big idea you should come away with: Learn who your best customers are. Youll maximize revenues and profits by paying attention to your most valuable customers and targeting your marketing and business development efforts toward satisfying their needs. Below are ideas for getting better acquainted with your clients.
Keep track of all your customers. You can start with a simple Excel spreadsheet, or move to a more sophisticated Access database. If you have a large number of customers and want to track transactions, interactions, purchase history, demographics and other data, you can move to an industrial-strength relationship database management system.
Use the Web to interact with and learn from your customers. Think of the Web as a two-way street to gather and transmit information from your website, via e-mail or in a blog. Give customers a reason to register on your website (to receive a newsletter or take a quiz) so you can capture names, addresses and e-mail addresses. You can then use a program such as Constant Contact to send e-mail on a regular basis to customers. Another idea is allow customers to chat or instant message in real time with, for instance, a sales rep, during certain hours.
Calculate a monetary value for each of your customers and update it when additional purchases are made. This can be as simple as updating an Excel spreadsheet once a Pop Magnet Holders Manufacturers month with purchase data from your point-of-sale system. If you have it, update your customer history with data on your cost of goods sold, so that you can calculate a net profit per customer. Over time, you can get an idea of how much your best customers are spending with you and a sense of what the customer lifetime value is for each of them.
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Keep track of how often your customers buy from you (frequency), when was the last time they purchased (recency), and how long theyve been with you (longevity). Together with the monetary value youve calculated, these will help you refine your definition of best customer and allow you to concentrate on maximizing total value over the customers lifetime.
Ask your best customers how you can do better: If you ask, theyll tell you. What new products or services can you develop? What changes can you make to your existing products or services to provide customers with a reason to stay with you and bring you more business? If you listen carefully, youll learn a lot about what it takes to keep and grow your best customers. One great resource for surveys is Zoomerang, which will conduct a survey and analyze the results for you. The company currently offers a small scale study for free.
Dan started with his in-house point-of sale system. The system stores records of all purchases and ties the data back to the individual customer and the SKUs (shopkeeping units, or products) they buy. Using the shopping cards he issues to his customers, Dan created a targeted loyalty program focused on his best customers.
Heres how it works: customers are divided into 12 loyalty levels, with 1 being the most loyal and 12 the least loyal (measured in terms of dollars spent per month). The best customers are rewarded for their purchases with S&H Greenpoints which can be redeemed for merchandise. In the first six months of the program, Dan boosted the average purchase per visit more than 20%; a year later, Dan constantly monitors customers across the 12 loyalty levels. He offers incentives to retain his best customers and watches for downward migration if customers suddenly start shopping less so he can send out targeted promotions to bring them back into his stores.
PSKs strategy is a dramatic example of how business is changing the way it interacts with and markets to customers and prospects. A few important trends make it easier than ever for any company, large or small, to catch this wave and reap tremendous rewards. Data storage costs are lower than ever, and Internet usage is widespread. Most importantly, there are now powerful software programs that can capture, track, manage and analyze customer data. Microsoft Office includes Excel, a spreadsheet program many small companies use to store data on their customers. Users who upgrade to Microsoft Office Professional for a few hundred dollars more can take advantage of the power of Access, an expandable relational database that can store data on many thousands of customers. There is also software for rent available on the Web from SalesForce that can keep track of sales interactions with customers for less than $100 per month per user. In short, a variety of powerful, easy to use, customizable tools are available that can help companies store and capitalize on their customer data.
Any company now has the ability to track the behaviour of every customer and store enormous amounts of data on purchase history, transactions, demographics and interactions. The key to building revenue and profits, though, is to use that data to provide a more personalized, interactive and service-oriented customer experience. How can you get started right now to take advantage of these trends and keep up with your competitors?
Heres one big idea you should come away with: Learn who your best customers are. Youll maximize revenues and profits by paying attention to your most valuable customers and targeting your marketing and business development efforts toward satisfying their needs. Below are ideas for getting better acquainted with your clients.
Keep track of all your customers. You can start with a simple Excel spreadsheet, or move to a more sophisticated Access database. If you have a large number of customers and want to track transactions, interactions, purchase history, demographics and other data, you can move to an industrial-strength relationship database management system.
Use the Web to interact with and learn from your customers. Think of the Web as a two-way street to gather and transmit information from your website, via e-mail or in a blog. Give customers a reason to register on your website (to receive a newsletter or take a quiz) so you can capture names, addresses and e-mail addresses. You can then use a program such as Constant Contact to send e-mail on a regular basis to customers. Another idea is allow customers to chat or instant message in real time with, for instance, a sales rep, during certain hours.
Calculate a monetary value for each of your customers and update it when additional purchases are made. This can be as simple as updating an Excel spreadsheet once a Pop Magnet Holders Manufacturers month with purchase data from your point-of-sale system. If you have it, update your customer history with data on your cost of goods sold, so that you can calculate a net profit per customer. Over time, you can get an idea of how much your best customers are spending with you and a sense of what the customer lifetime value is for each of them.
We are Pop Magnet Holders Manufacturers and wholesale Pop Magnet Holders on https://www.chq-pop.com/product/display-stand-series/r-series/
Keep track of how often your customers buy from you (frequency), when was the last time they purchased (recency), and how long theyve been with you (longevity). Together with the monetary value youve calculated, these will help you refine your definition of best customer and allow you to concentrate on maximizing total value over the customers lifetime.
Ask your best customers how you can do better: If you ask, theyll tell you. What new products or services can you develop? What changes can you make to your existing products or services to provide customers with a reason to stay with you and bring you more business? If you listen carefully, youll learn a lot about what it takes to keep and grow your best customers. One great resource for surveys is Zoomerang, which will conduct a survey and analyze the results for you. The company currently offers a small scale study for free.
Drains are complicated things
2019年2月18日 日常What happens on a CCTV drain survey?
Drains are complicated things. First of all they are usually underground, so when something goes wrong it is incredibly difficult to determine what the problem is without a good deal of digging and disruption going on. Secondly they are essential to our comfort, hygiene and to our way of life. Not many people stop to think what happens when you flush the toilet, pull the plug out or even just when we have some heavy rain and expect not to be flooded out of our homes. When a drain fails, the bet course of action is to call in a professional to undertake a CCTV drain survey then at least you know what you are dealing with.
What do they do?
Your CCTV drain survey company will come equipped with a special camera on a tube on pole which they can feed into the drain at its source. This may be a toilet, sink or outside at a drain cover where the water can be seen backing up. This camera will be fed through the pipework and will transmit its images to a TV unit, usually in Pop Magnet Holder the contractors van or sometimes to a hand held display device. By doing this both you and your CCTV drain survey company will be able to see for yourselves what is causing the problem and will be able to determine the best course of action to take. Most companies will present you with a report of their findings so you can talk to experts and decide what to do next.
What could the problem be?
Often, and especially in older houses, pipes can become fractured or rotten. Older houses have pipes made from clay or sometimes iron which can brittle with age. A change in temperature or pressure from the surface, for instance from a large vehicle driving across it, can cause these pipes to fracture and crack, as well as to start leaking into the soil around them.
Tree roots are another common problem, so if you have a tree growing near your house or your pipeline this is one to get a CCTV drain survey for. Strong roots can push themselves into the pipework, causing materials in the drain to back up and eventually to block.
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Drains are complicated things. First of all they are usually underground, so when something goes wrong it is incredibly difficult to determine what the problem is without a good deal of digging and disruption going on. Secondly they are essential to our comfort, hygiene and to our way of life. Not many people stop to think what happens when you flush the toilet, pull the plug out or even just when we have some heavy rain and expect not to be flooded out of our homes. When a drain fails, the bet course of action is to call in a professional to undertake a CCTV drain survey then at least you know what you are dealing with.
What do they do?
Your CCTV drain survey company will come equipped with a special camera on a tube on pole which they can feed into the drain at its source. This may be a toilet, sink or outside at a drain cover where the water can be seen backing up. This camera will be fed through the pipework and will transmit its images to a TV unit, usually in Pop Magnet Holder the contractors van or sometimes to a hand held display device. By doing this both you and your CCTV drain survey company will be able to see for yourselves what is causing the problem and will be able to determine the best course of action to take. Most companies will present you with a report of their findings so you can talk to experts and decide what to do next.
What could the problem be?
Often, and especially in older houses, pipes can become fractured or rotten. Older houses have pipes made from clay or sometimes iron which can brittle with age. A change in temperature or pressure from the surface, for instance from a large vehicle driving across it, can cause these pipes to fracture and crack, as well as to start leaking into the soil around them.
Tree roots are another common problem, so if you have a tree growing near your house or your pipeline this is one to get a CCTV drain survey for. Strong roots can push themselves into the pipework, causing materials in the drain to back up and eventually to block.
Read more:https://www.chq-pop.com/product/display-stand-series/r-series/
Then lint gets trapped in your lint trap
2019年1月22日 日常Many people don’t realize just how important it is to keep the dryer lint cleaned out using a dryer vent brush. If you don’t work to clean your vents then you may find that the lint from the dryer can end up causing a fire that might quickly spread through your house. A dryer will normally remove about half a pound of the water from the clothes you wash. Then lint gets trapped in your lint trap. The air then comes out of your dryers exhaust system. When this is happen you will find that any lint that is in excess will stick to your dryer, the exhausted, and the venting system. This restricts the airflow and makes your dryer work harder to be able to remove air. This makes your motor overheat and can then result in a fire.
For the cleaning of the dryer you will need to get a horizontal or circular dyer vent brush. This will either have a metal pole or a plastic pole end to it.
In many of the dryers you will find that the vent of the dryer is actually located near the rear of your dryer and then where the piping is located that is then leading out of your Supermarket Frame Manufacturers home. You should make part of cleaning your dryer vent with the dryer vent brush part of your regular home maintenance plan. This will help to ensure that your home is safe.
If your dryer is found to be taking more time that it usually does to dry your clothes then this might be a sign that your vent needs to be cleaned. However you should try as a general guideline to clean your vents about every six months or twice a year.
You also need to be sure that before you dry each load of clothes that you are checking to be sure that the lint trap is clean. This will help your dryer to run more efficiently. If the lint happens to be wet in the trap then you need to clean your dryer vents. If you scrub the screen for the lint each week you can reduce the chances of having a fire.
You will also want to be sure that you are drying any rags or clothes that have been used for flammables. This can actually make your dryer explode.
Another thing you will want to look at is the vent hood while the dryer is running. Make sure that there is a proper amount of air flowing and see if your flaps are actually moving. You can also look around your dryer and make sure there is no lint present on your floor. If so then again it is time to clean the drier, you will need to clean your exhaust system for this problem.
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For the cleaning of the dryer you will need to get a horizontal or circular dyer vent brush. This will either have a metal pole or a plastic pole end to it.
In many of the dryers you will find that the vent of the dryer is actually located near the rear of your dryer and then where the piping is located that is then leading out of your Supermarket Frame Manufacturers home. You should make part of cleaning your dryer vent with the dryer vent brush part of your regular home maintenance plan. This will help to ensure that your home is safe.
If your dryer is found to be taking more time that it usually does to dry your clothes then this might be a sign that your vent needs to be cleaned. However you should try as a general guideline to clean your vents about every six months or twice a year.
You also need to be sure that before you dry each load of clothes that you are checking to be sure that the lint trap is clean. This will help your dryer to run more efficiently. If the lint happens to be wet in the trap then you need to clean your dryer vents. If you scrub the screen for the lint each week you can reduce the chances of having a fire.
You will also want to be sure that you are drying any rags or clothes that have been used for flammables. This can actually make your dryer explode.
Another thing you will want to look at is the vent hood while the dryer is running. Make sure that there is a proper amount of air flowing and see if your flaps are actually moving. You can also look around your dryer and make sure there is no lint present on your floor. If so then again it is time to clean the drier, you will need to clean your exhaust system for this problem.
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There is also a massive range of Leaflet
2019年1月14日 日常Whatever product you desire you are sure to find what you’re looking for. If you’re looking for a product to help you advertise your business in store then you should purchase any type of Poster Hanging which involve fixed length hooks for hanging or hanging wires that can be adjusted and nylon thread, which provide a minimal cost solution in order to hang promotional material from ceilings. With a huge selection of great value for money products and a vast range of hooks from metal and plastic to extending and double extending there is definitely a product for you!
There is also a massive range of Leaflet dispensers and Holders. With products from an array of acrylic brochure holders including multiple tier, single tier, counter top, wall mounted and floor standing also including popular A4, A5 and 1/3 A4 leaflet dispensers there is an endless amount of choices that can cater to you and your business.
These two products are just the tip of the iceberg! If product hanging is another division where your needs are not being met then there are hangers for practically everything from adhesive hooks and adhesive hang up tabs available for all pack sizes and weights to specially designed DIY tool hangers, bottle hangers and jewellery accessory hangers. They have come up with different adhesive characteristics to provide an improved tack solution; this can allow for an improved sticking power to those tricky surfaces, dependant on your product.
They Pop Magnet Holders Manufacturers also provide products such as Hang strips which promote cross selling and impulse purchases and with hundreds of designs available there are solutions to suit both your product and the retailer. In addition to this they also supply standard point of sale products such as shelf edge, ticket holders, sign holders, ceiling hangers and wire hooks, they also have an expanding range of point of sale display and merchandising units which will not only help you in the display of your business but may provide inspiration on the creative side.
Whether you need products for poster hanging or new Leaflet Dispensers you’re bound to find the perfect one for all your needs in order to better promote and support your business. They can also help to improve your impulse sales opportunities; the benefits are endless. Don’t take for granted the products that help to sell your products, every part of your business however small are important! Read more:https://www.chq-pop.com/product/display-stand-series/r-series/
There is also a massive range of Leaflet dispensers and Holders. With products from an array of acrylic brochure holders including multiple tier, single tier, counter top, wall mounted and floor standing also including popular A4, A5 and 1/3 A4 leaflet dispensers there is an endless amount of choices that can cater to you and your business.
These two products are just the tip of the iceberg! If product hanging is another division where your needs are not being met then there are hangers for practically everything from adhesive hooks and adhesive hang up tabs available for all pack sizes and weights to specially designed DIY tool hangers, bottle hangers and jewellery accessory hangers. They have come up with different adhesive characteristics to provide an improved tack solution; this can allow for an improved sticking power to those tricky surfaces, dependant on your product.
They Pop Magnet Holders Manufacturers also provide products such as Hang strips which promote cross selling and impulse purchases and with hundreds of designs available there are solutions to suit both your product and the retailer. In addition to this they also supply standard point of sale products such as shelf edge, ticket holders, sign holders, ceiling hangers and wire hooks, they also have an expanding range of point of sale display and merchandising units which will not only help you in the display of your business but may provide inspiration on the creative side.
Whether you need products for poster hanging or new Leaflet Dispensers you’re bound to find the perfect one for all your needs in order to better promote and support your business. They can also help to improve your impulse sales opportunities; the benefits are endless. Don’t take for granted the products that help to sell your products, every part of your business however small are important! Read more:https://www.chq-pop.com/product/display-stand-series/r-series/
